This should be the rule, not the exception.
This is what a campaign should be.A candidate should tell us what he plans to do to drive change, not tell us why we shouldn’t vote for the other guy. A smear ad says to the voters, “Vote for me; I’m the least of the evils.” It’s cowardly to surround an entire ad around the opponent’s faults; it tells us that even you don’t believe you’re good enough for the job… just that you know you’re better than him.
It’s insulting to the voters and citizens of this nation to ask us to make such an important choice based on who has managed to dig deepest into the other guy’s skeletons.
It’s fine to tell us that you think your opponent is wrong. But – [listen up candidates!] – can you please give us enough credit to know that you don’t agree? If you did, it wouldn’t be much of a choice for us, would it? So – spend more time telling us why we should elect you, instead of why we shouldn’t vote for the opponent.
I just want to add that, by posting this ad from the Obama camp, I in no way am trying to indict only John McCain in this mud-slinging. It’s come from both sides. But I have to admit, I have yet to see an ad from the McCain campaign that doesn’t skewer Obama in some way. At least one side knows how to put together an ad that at least suggests he has the right idea, and directs viewers to a site with more detailed information.
I’m just trying to say.. a standard ad should focus on the positive, not the negative. It doesn’t have to be all butterflies and rainbows, but can we please have fewer black clouds and ominous voiceovers?
cross-posted at myspace